Are you guilty of these Local SEO mistakes
Are you guilty of these Local SEO mistakes? correct one now!
Online Visibility is the crucial factor for local business as it helps in growing business.
That’s because, if you are unable to sell your products online or struggling to find your business online or your online presence in local market is nil then you might be at big risk!
Having a physical store and taking it to online and increase search presence locally is a big task. In case if you opt for SEO for organic listing, priority should be given to local online presence.
Here are some important points to be taken into consideration while carving local SEO:
1. Make you Name, Address and Phone number consistent
-For E.g. If you have used “Nr XYZ”, wherein “Nr=Near”, it is recommended to use “Nr” in every single page of the site
-Similar to Phone number and Name as well
2. Utilize Google My Business (GMB) and Bing Local Business listing
-It’s important for Google to know your business location and it is easy to get on Google my business. This is only a verification process to acknowledge Google, you are the business owner and physical address
-Once Google My Business process completed, make sure to start adding business description, category, Shop: open and close hours, etc
– Post your business pics on GMB: Good pictures will help your client to understand your business in less time
3. Online reviews are must
-Every time when a customer buys from you, always ask to leave review on GMB page.
-Testimonials, Comments, Likes acts like a magnet to attract new customers/generate new business
-Frequency of reviews should be taken into consideration:
a) No of Reviews
b) Ratings of reviews
c)Frequency of reviews- 5-year-old 5-star review=not useful, only fresh review will be helpful
-Make sure you have an optimized mobile site and should load quickly
4. For multilocation business, create location specific landing page:
-For multilocation business, be sure to include NAP in each one page. So, that none of them should be raised a red flag by Google as a Duplicate Business
5. Use long tail keywords
-Long tail keywords help in better SERP results in your local area
E.g. If your business comprises of organic food, use keywords like: “organic food stores near me”, “organic honey nearby me”, etc.
6. Make your business optimized for voice searches
-Due to inclusion of Google Assistant, Siri, Alexa no of voice searches have increased over a period.
Though the above mentioned are some of the local SEO strategies, Local SEO is whole art and science game. We need to update with technology. Some key points to keep into consideration while implementing local SEO:
1. How near is your business from the Searcher?
2. What other customers think about your product/Service?
3. Is your website optimized with location-based keywords and how easy your customer finds you online?
6. Make your business optimized for voice searches
-Due to inclusion of Google Assistant, Siri, Alexa no of voice searches have increased over a period.
Though the above mentioned are some of the local SEO strategies, Local SEO is whole art and science game. We need to update with technology. Some key points to keep into consideration while implementing local SEO:
1. How near is your business from the Searcher?
2. What other customers think about your product/Service?
3. Is your website optimized with location-based keywords and how easy your customer finds you online?
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This is a professional weblog, and we have invited experts to share their thoughts, expertise , perspectives and knowledge. The opinions expressed here are purely representing their personal views and not those of any institution, employer or company.
